Intro to Business › Section F · Management and leadership › Topic F.5
Controlling
A plan tells you where you meant to go; controlling tells you where you actually are. This fourth management function sets standards, measures results, spots gaps and corrects them, and its findings start the next round of planning.
In this topic
- Are we on track?
- The control process
- Setting good standards
- Measuring and comparing
- Worked example: a sales shortfall
- Two kinds of corrective action
- Controls before, during and after
- Worked example: a call-centre standard
- Why controlling matters
- Common mistakes to avoid
- Key takeaways
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