Psychology › Section K · Personality › Topic K.8
Cultural understandings of personality
Most personality theories were built by Western researchers studying Western volunteers. Cultural psychology asks which parts of personality are universal, which are shaped by the society you grow up in, and how to study either without carrying one culture's assumptions into another.
In this topic
- Culture as an environment for personality
- The WEIRD problem
- Individualist and collectivist cultures
- Is the Big Five universal?
- Comparing averages across countries
- Worked example: a puzzling comparison
- Regional personality
- Three research approaches
- Worked example: naming the approach
- Common mistakes to avoid
- Key takeaways
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