Intro to Business › Section L · Distribution and promotion › Topic L.2
Wholesaling and retailing
Most products reach you through two kinds of firm you rarely think about together: wholesalers, which sell to businesses, and retailers, which sell to you. Knowing what each does, and the many forms each takes, explains much of how a market actually works.
In this topic
- The middle of the channel
- What wholesalers do
- Merchant wholesalers
- Agents and brokers
- Worked example: agent or employee?
- Retailing
- Store retailers
- Nonstore retailers
- Retail image and atmosphere
- Worked example: reading employee density
- Common mistakes to avoid
- Key takeaways
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