Intro to Business › Section L · Distribution and promotion › Topic L.3
Supply chain management
Behind every product on a shelf stands a chain of suppliers, factories, warehouses and carriers. Supply chain management coordinates them so the customer gets what they want, when they want it, at a cost the business can sustain.
In this topic
- Many firms, one customer
- Two flows: information and goods
- Customer-driven chains
- Logistics and transport
- Worked example: sea or air?
- Sourcing: make, buy, and where
- Working with suppliers
- The bullwhip effect
- Worked example: a heatwave
- Sustainable and resilient chains
- Common mistakes to avoid
- Key takeaways
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