Intro to Business › Section C · Competing in the global marketplace › Topic C.6
Threats and opportunities abroad
A product that sells well at home can fail abroad for reasons that have nothing to do with the product. Politics, culture and the level of economic development decide what a foreign market will buy, and how safe it is to invest there.
In this topic
- Reading a foreign environment
- Political risk and nationalism
- Expropriation and confiscation
- Cultural differences
- Language and adaptation
- Worked example: launching a snack abroad
- The economic environment
- Worked example: classifying a market
- Infrastructure and leapfrogging
- Common mistakes to avoid
- Key takeaways
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