Intro to Business › Section C · Competing in the global marketplace › Topic C.5
Ways to enter the global marketplace
A firm can reach foreign customers by shipping a single crate or by building a whole factory abroad. The methods in between trade control and reward against cost and risk, and choosing the right one is one of the biggest decisions a growing business makes.
In this topic
- Why firms go abroad
- A ladder of commitment
- Exporting
- Licensing
- Worked example: export or license?
- Franchising and contract manufacturing
- Joint ventures and strategic alliances
- Direct foreign investment
- Worked example: a countertrade deal
- Common mistakes to avoid
- Key takeaways
This topic is part of Wuanberri Pro. Checking your access…