Intro to Business › Section E · Entrepreneurship and small business › Topic E.2

Traits of successful entrepreneurs

Is there an entrepreneurial personality, or can anyone learn to build a business? Research points to a mix: certain traits are common among founders, but skills, habits and ways of deciding under uncertainty matter at least as much, and those can be learned.

In this topic

  • More than a good idea
  • Traits often found in founders
  • Need for achievement and locus of control
  • Moderate, calculated risk
  • Worked example: comparing risky choices
  • Managerial ability and technical knowledge
  • Learnable behaviours: effectual thinking
  • Worked example: setting an affordable loss
  • Common mistakes to avoid
  • Key takeaways

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