Intro to Business › Section E · Entrepreneurship and small business › Topic E.2
Traits of successful entrepreneurs
Is there an entrepreneurial personality, or can anyone learn to build a business? Research points to a mix: certain traits are common among founders, but skills, habits and ways of deciding under uncertainty matter at least as much, and those can be learned.
In this topic
- More than a good idea
- Traits often found in founders
- Need for achievement and locus of control
- Moderate, calculated risk
- Worked example: comparing risky choices
- Managerial ability and technical knowledge
- Learnable behaviours: effectual thinking
- Worked example: setting an affordable loss
- Common mistakes to avoid
- Key takeaways
This topic is part of Wuanberri Pro. Checking your access…
