Intro to Business › Section E · Entrepreneurship and small business › Topic E.1

Entrepreneurship today

Entrepreneurs spot a need, gather the money and people to meet it, and accept the risk that it may not work. Their ventures range from a single food stall to companies that reshape whole industries, and together they are a main source of new products, jobs and competition.

In this topic

  • Who is an entrepreneur?
  • Entrepreneur or small-business owner?
  • Types of entrepreneurs
  • Intrapreneurs
  • Why people start businesses
  • Worked example: classifying entrepreneurs
  • Entrepreneurs and the economy
  • Ideas versus opportunities
  • Worked example: sizing demand with a survey
  • Common mistakes to avoid
  • Key takeaways

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