Intro to Business › Section I · Motivating employees › Topic I.5
Contemporary views: expectancy, equity, and goals
The need theories ask what people want. The theories in this topic ask how people decide how hard to try: whether effort will pay off, whether they are being treated fairly, and what exactly they are aiming at. They are better supported by evidence than the earlier theories, and each comes with a practical tool.
In this topic
- From needs to thinking
- Expectancy theory
- Worked example: diagnosing low effort
- Equity theory
- Worked example: is the pay gap unfair?
- Goal-setting theory
- Reinforcement and fairness of process
- Where the evidence is mixed
- Common mistakes to avoid
- Key takeaways
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