Intro to Business › Section L · Distribution and promotion › Topic L.5
Advertising
Advertising is the most visible part of promotion and one of the most expensive. Choosing where to advertise is a numbers problem as much as a creative one: who the message reaches, how often, and at what cost per person.
In this topic
- What advertising is
- Kinds of advertising
- A shifting landscape
- Choosing advertising media
- Cost per contact and CPM
- Worked example: radio or magazine?
- Reach and frequency
- Worked example: weighing a campaign
- Matching media to the market
- Rules and responsibilities
- Common mistakes to avoid
- Key takeaways
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