Anthropology › Section O · Anthropology of media › Topic O.1
Mass media
Phones, films, newspapers and radio connect billions of people, but the same machine can mean very different things in different places. Anthropologists ask how mass media become part of local ways of life.
In this topic
- Media before machines
- Printing with movable type
- From basic media to mass media
- Penetration and technophilia
- Worked example: reading penetration figures
- Is technology the whole story?
- Video films in Ghana and Nigeria
- Worked example: why audiences choose local films
- Bollywood and economic change
- Common mistakes to avoid
- Key takeaways
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