Anthropology › Section O · Anthropology of media › Topic O.2
Culture in media studies
Newspapers, radio and phones are woven into daily life almost everywhere. Media anthropology studies them through fieldwork, showing how culture shapes what media make, say and mean to the people who use them.
In this topic
- An anthropologist in the newsroom
- Fieldwork was never isolated
- Modernity in the plural
- The rise of media anthropology
- Production, text and reception
- Worked example: radio phrases in Zambia
- Media carry tradition too
- Cosmopolitanism
- Worked example: reading a media habit
- Common mistakes to avoid
- Key takeaways
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