Sociology › Section U · Social movements and change › Topic U.1

Collective behavior

A crowd surges towards a stage, a rumour races through a school, a dance challenge spreads across the world in a week. Sociologists ask why people sometimes act together outside the usual rules, and whether crowds are as irrational as they look.

In this topic

  • What counts as collective behaviour
  • Crowds, masses and publics
  • Four types of crowd
  • Rumours, fads and panics
  • Early views: contagion and convergence
  • Emergent norm theory
  • Value-added theory
  • The assembling perspective
  • Worked example: applying value-added theory
  • Worked example: a crowd in a blackout
  • Common mistakes to avoid
  • Key takeaways

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