Psychology › Section L · Social psychology › Topic L.7
Prosocial behavior and attraction
People donate blood, comfort strangers and fall in love. This topic asks why we help, whether any help is truly selfless, and what draws us to particular friends and partners and keeps us with them.
In this topic
- Prosocial behaviour and altruism
- Why people help: three kinds of explanation
- Is pure altruism possible?
- Proximity and familiarity
- Similarity, reciprocity and self-disclosure
- Physical attractiveness
- Sternberg's triangular theory of love
- Social exchange and commitment
- Worked example: the Good Samaritan study
- Worked example: three relationships on the triangle
- Common mistakes to avoid
- Key takeaways
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