Psychology › Section L · Social psychology › Topic L.3
Attitudes and persuasion
Attitudes change in two directions: other people persuade us from outside, and our own actions pull our beliefs into line from inside. This topic covers both, from the one-dollar experiment to the two routes every advertiser relies on.
In this topic
- What an attitude is
- When attitudes predict behaviour
- Cognitive dissonance
- The one-dollar experiment
- Effort, choices and dissonance
- Persuasion: source, message and audience
- The elaboration likelihood model
- Foot in the door and door in the face
- Worked example: dissonance after a purchase
- Worked example: which route is this campaign using?
- Common mistakes to avoid
- Key takeaways
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