Macroeconomics › Section C · Demand and supply › Topic C.2

Shifts in demand and supply

Prices change because curves move. Income shifts, rival prices, tastes, costs and technology all shove the demand or supply curve to a new position - and the market then finds a new equilibrium. This topic is the catalogue of what moves which curve, and in which direction.

In this topic

  • Movement versus shift, once more
  • What shifts demand
  • Income: normal and inferior goods
  • Related goods: substitutes and complements
  • What shifts supply
  • Worked example: a demand shift in the honey market
  • Worked example: a supply shift in the same market
  • The four patterns
  • When both curves shift
  • Common mistakes to avoid
  • Key takeaways

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