English Composition › Section J · The position argument › Topic J.4

Evaluating varied appeals

An argument that leans on a single appeal is fragile: all numbers feels cold, all feeling looks suspect. Evaluating a final draft for its mix of ethos, logos, pathos and kairos shows you where a case is solid and where it could still lose a reader.

In this topic

  • Why vary your appeals
  • The rubric for a position argument
  • Auditing ethos
  • Auditing logos
  • Auditing pathos and kairos
  • Drawing an appeal map
  • Worked example: mapping a draft
  • Worked example: one paragraph, four appeals
  • Using peer evaluation well
  • Common mistakes to avoid
  • Key takeaways

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