English Composition › Section Q · Image analysis › Topic Q.1

Reading images and their rhetoric

Photographs, posters, memes and charts make arguments just as essays do, but they make them with framing, layout, colour and symbol instead of sentences. Learning the vocabulary of visual rhetoric lets you see how an image works on you, and explain it to others.

In this topic

  • Images are texts too
  • Interpreting what you see
  • Point of view
  • Arrangement: pattern, line and light
  • Colour and symbol
  • Juxtaposition and the language of visual rhetoric
  • Worked example: reading a poster
  • Reflecting and analysing
  • Worked example: three ways of writing about one photo
  • Choosing images for your own work
  • Common mistakes to avoid
  • Key takeaways

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