English Composition › Section R · Multimodal and online writing › Topic R.2
Creating a multimodal advocacy project
An advocacy project takes a problem you care about and uses words, images, sound and layout to inform an audience and push for change. Planning it well means matching every mode to your purpose and your audience, then testing a prototype before you finish.
In this topic
- What an advocacy project does
- Choosing an issue
- Purpose, goal and claim
- Matching modes to audience
- Worked example: planning a campaign
- Gathering information
- Mockups and storyboards
- From first cut to prototype
- Peer review: specific questions
- Worked example: revising a prototype
- Common mistakes to avoid
- Key takeaways
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