English Composition › Section R · Multimodal and online writing › Topic R.1
Mixing genres and modes, and writing online
A blog post, a podcast, a poster and a video essay all combine words with images, sound, layout or movement. Composing well in them takes the same rhetorical thinking as an essay, plus deliberate choices about which modes carry which part of the message.
In this topic
- You already compose this way
- Genre, conventions and text
- The five modes
- Media, channels and layering
- Knowing your audience
- The anatomy of a blog post
- Writing for screens
- Worked example: a blog post opening
- Accessibility and effective writing
- Worked example: writing alt text
- Common mistakes to avoid
- Key takeaways
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