Intro to Business › Section L · Distribution and promotion › Topic L.8
Social media and e-commerce
A single post can reach millions of people in an afternoon, and a shop can sell around the world without a single store. Social media and e-commerce have rewritten promotion and distribution, and they have made marketing far more measurable.
In this topic
- Social media as a marketing channel
- Influencer marketing
- Content, search and video
- What e-commerce is
- How big is online retail?
- Measuring digital marketing
- Worked example: from impression to customer
- Worked example: an A/B test
- Privacy and personal data
- Common mistakes to avoid
- Key takeaways
This topic is part of Wuanberri Pro. Checking your access…