Intro to Business › Section I · Motivating employees › Topic I.2

Maslow's hierarchy of needs

Maslow's hierarchy is probably the best-known idea in management, and it gives managers a useful checklist of what people seek from work. It is also one of the most misquoted: the rigid pyramid most people picture is not what the evidence supports.

In this topic

  • From output to needs
  • The five levels
  • The hierarchy at work
  • Worked example: a warehouse with high turnover
  • What Maslow actually claimed
  • Where the evidence is weak
  • Culture and the order of needs
  • Alderfer's ERG theory
  • Worked example: when a promotion freeze meets a pay claim
  • Common mistakes to avoid
  • Key takeaways

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