Intro to Business › Section E · Entrepreneurship and small business › Topic E.5
Managing and growing a small business
Opening the doors is the beginning, not the end. Keeping a small business alive means finding a lasting fit with customers, choosing how to grow, managing cash as sales rise, and building a team so the owner no longer has to do everything.
In this topic
- The owner's changing job
- Finding product-market fit
- Four directions for growth
- Worked example: a bike shop's options
- Growing pains and overtrading
- Worked example: a cash gap
- Getting outside help
- Hiring and keeping good people
- Going global by exporting
- Common mistakes to avoid
- Key takeaways
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