Intro to Business › Section C · Competing in the global marketplace › Topic C.8
Trends in global competition
World trade keeps growing, but its shape is changing: new giants in Asia, supply chains being redrawn, a boom in goods for artificial intelligence, and shocks that test every firm's planning. This topic follows the trends a manager needs to watch, using figures available in 2026.
In this topic
- What keeps trade growing
- Market expansion
- Resource acquisition
- China and India
- Worked example: the pull of a fast-growing market
- Redrawing supply chains
- Worked example: paying for resilience
- Artificial intelligence and digital trade
- Shocks and sustainability
- Common mistakes to avoid
- Key takeaways
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