Intro to Business › Section P · Financial management and securities markets › Topic P.1
The role of the financial manager
Every business must spend money before it earns any. The financial manager decides how much money the firm needs, when it needs it, where it should come from and how it should be used, always weighing the hope of return against the risk of loss.
In this topic
- Money comes before sales
- Finance and accounting
- Who does the work
- Four core activities
- Worked example: a profitable firm runs short of cash
- The goal: maximising the firm's value
- Worked example: higher profit now, lower value
- Risk and return
- Common mistakes to avoid
- Key takeaways
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