Intro to Business › Section E · Entrepreneurship and small business › Topic E.7

Trends in entrepreneurship

Who starts businesses, how they fund them and what tools they use are all changing. A wider range of founders, cheap digital tools including artificial intelligence, new ways to raise money and a growing interest in social purpose are reshaping entrepreneurship.

In this topic

  • A changing landscape
  • More diverse founders
  • Technology lowers the cost of starting
  • Venture capital and funding rounds
  • Worked example: dilution across two rounds
  • Crowdfunding and other new sources
  • Worked example: what a rewards campaign really raises
  • Exits and succession
  • Purpose, sustainability and ethics
  • Common mistakes to avoid
  • Key takeaways

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