Anthropology › Section B · Methods › Topic B.3

Ethnography and ethnology

Cultural anthropology rests on two linked activities: describing one way of life in depth, and comparing many ways of life to find patterns. Knowing how each developed, and whose voices they once left out, explains how anthropologists work today.

In this topic

  • Describing one, comparing many
  • Ethnography: method and product
  • Armchair anthropology
  • Boas and firsthand fieldwork
  • Thick description
  • Ethnology: comparing cultures
  • Worked example: designing a comparison
  • Ethnoarchaeology
  • Whose voices are recorded?
  • Worked example: revisiting a classic
  • Common mistakes to avoid
  • Key takeaways

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