American Government › Section F · Public opinion › Topic F.3

What the public thinks

Americans disagree about many things, but their opinions follow patterns: by party, by group and by event. Knowing those patterns, and the poll numbers behind them, helps you read the political news without being misled by any single survey.

In this topic

  • Stable foundations, shifting views
  • Shortcuts and rational ignorance
  • Groups and opinion
  • Opinion leaders and elite cues
  • Party identification and independents
  • Polarisation
  • Opinion on an issue: same-sex marriage
  • Worked example: reading the marriage numbers
  • Opinion about institutions
  • Worked example: the rally effect
  • Common mistakes to avoid
  • Key takeaways

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