American Government › Section L · The presidency › Topic L.4
The public presidency
Modern presidents are on camera almost every day, speaking straight to the public through radio, television and social media. Reaching people is easier than ever, but turning public attention into votes in Congress is far harder than it looks.
In this topic
- Before mass media
- The bully pulpit
- Worked example: the first fireside chat
- Television and the image presidency
- Going public
- Social media and the fragmented audience
- Approval ratings and the rally effect
- The first lady's public role
- Worked example: a first lady in policy battles
- Common mistakes to avoid
- Key takeaways
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