American Government › Section F · Public opinion › Topic F.1
The nature of public opinion
Politicians, journalists and campaigns all want to know what the public thinks. Before measuring opinion, it helps to know where it comes from: the families, schools, communities, media and events that shape each citizen's political outlook.
In this topic
- What public opinion is
- Beliefs, attitudes and opinions
- Political socialisation
- Family: the first agent
- School, faith, peers and work
- The media as an agent
- Events, generations and life stages
- Worked example: tracing one voter's views
- Ideology
- Worked example: a two-dimensional map
- Common mistakes to avoid
- Key takeaways
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