American Government › Section G · Voting and elections › Topic G.4
Campaigns and voting
A campaign has two jobs: persuade people to support its candidate and make sure those supporters actually vote. How campaigns raise money, reach voters and read the electorate, and how voters reach a decision, explain much of what happens in an American election.
In this topic
- Two jobs: persuade and mobilise
- Fundraising
- Primary campaigns versus general campaigns
- Advertising and its tone
- The ground game
- Technology and new risks
- Worked example: spending the last $10 million
- How voters decide: shortcuts
- Issues, the economy and strategy
- Worked example: naming a voter's reasoning
- Common mistakes to avoid
- Key takeaways
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